Leading nationwide outdoor advertising, dealer network branding, modern trade visibility, and high-impact BTL activations for Kenwood and Homage at R&I Electrical Appliances.
I’m a marketing professional with 14+ years of dedicated leadership at R&I Electrical Appliances, orchestrating nationwide presence for Kenwood and Homage.
My core expertise spans nationwide outdoor media planning, modern trade key account visibility (Carrefour, Metro, Imtiaz, Naheed, Al-Fatah, CSD), dealer branding across 14 regional distributor markets, and multi-city BTL activations.
Leading two direct reports, I coordinate advertising agencies, production vendors, retailers, and regional sales teams from planning and budgeting through production, dispatch, installation, and photographic verification. Earlier banking leadership in Retail Risk at RBS Bank and Faysal Bank brings commercial discipline and risk governance to multi-million rupee budgets.
True brand presence is won on retail floors, along high-traffic highways, through strong vendor negotiations, and through seamless cross-functional team alignment.
Explore 24 key competencies across trade marketing, media, events, commercial governance, and leadership. Tap any element to view real-world application.
Select an element above to inspect how each discipline drives market share and brand equity.
A selection of nationwide branding initiatives, modern trade transformations, and dealer activations.
Operational pillars that ensure flawless nationwide brand execution.
Inspecting billboard viewing angles, dealer fascia structural integrity, and modern trade floor traffic flow.
Translating corporate brand guidelines into practical regional sales assets and rapid market deployment.
Benchmarking vendor quotes, negotiating competitive terms, and ensuring 100% audit-compliant invoices.
Rigorous management and public administration education combined with continuous industry learning.
South City Institute of Management and Technology · Advanced marketing strategy & consumer behavior
University of Karachi · Organizational governance, public policy & operational systems
University of Karachi · Analytical methodology, scientific inquiry & problem-solving
Fluent in Urdu, English, and Punjabi · Seamless nationwide stakeholder liaison
Over 17 combined years of marketing execution and retail banking risk management.
Lead two direct reports and coordinate nationwide branding execution for Kenwood and Homage across dealer networks, modern trade, and outdoor media. Oversee activity budgeting, vendor rate negotiation, agency artwork briefs, dealer branding across 14 regional markets, and multi-city outdoor campaigns of ~25 sites per launch across Karachi, Lahore, Islamabad, Multan, Faisalabad, and Peshawar.
Led teams in Retail Risk Management evaluating consumer credit risk, customer verification protocols, and audit compliance. Developed strong analytical, governance, and financial verification capabilities that directly enhance commercial negotiations and marketing budget control today.
Postgraduate Diploma in Public Administration and Bachelor of Science from University of Karachi; Master of Business Administration in Marketing from South City Institute of Management and Technology.
Highlights of nationwide marketing delivery across Pakistan.
Karachi, Lahore, Islamabad, Multan, Faisalabad, Peshawar.
Complete fascia and showroom identity revamps.
Carrefour, Metro, Imtiaz, Naheed, Al-Fatah, CSD.
Building household brand leadership for Kenwood & Homage.
Cross-functional alignment with sales, agencies & retailers.
I’m open to discussing senior marketing leadership opportunities, trade marketing consultancies, and strategic collaborations.
0332 3616054 ↗